Insights

Notes on engineering, AI & building companies

Field-tested thinking on the systems, decisions and trade-offs behind software that runs real businesses.

How to turn raw operational data into management-grade intelligence using deterministic metrics and grounded AI summaries.

Why the businesses that scale cleanly are the ones where software operates the business, not just describes it.

When to reach for an autonomous agent and when a deterministic workflow is the better, cheaper, safer choice.

Lessons from engineering software that field teams, sales staff and operators actually use every day.